Social Workout

Social Workout celebrates the small victories in life. We help friends help each other live bigger, better and healthier lives.

Social Workout began life as an irreverant fitness blog, created by Oliver Ryan, co-founder of Apartment Therapy. From the start, the site produced social wellness challenges, working with partners like Crunch, Whole Foods Markets, and Equinox. In late 2010, Social Workout migrated from blog to all-challenge-all-the-time social network. The new platform has proved a hit with both users and challenge sponsors, and SW saw its user base grown nearly 1,000% in 2011.

Social Workout challenges create instant, focused community around clear, quantifiable goals. We can track any activity, anywhere — and convert just a bit of group support into satisfying achievements of any scale. If you want to challenge yourself, a friend, or the world, we've got your back.

Join us on the site, and follow our occasional news flashes or industry musings on our blog, Twitter feed, or Facebook page!